If I could choose one thing that I have seen impact breastfeeding success in the hospital it would be the practice of skin to skin. When we say skin to skin, we mean just that. The baby is born and is placed skin to skin with the mother immediately. This is the best practice of a mom who plans to breastfeed OR not, because it is one of the most important things a mom and baby can do for each other. The benefits have been researched and studied and the answer is clear. Skin to skin is a best practice for moms and babies after a normal, healthy, full-term birth. And as soon as we can get mom and baby together when the baby is sick or premature is a goal for us as hospital care-givers as well.